CONTENT DIRECTION
BLOCKS
Metaverse for All
BLOCKS is a web3 Metaverse Game experience that empowers NFT communities and collections with interaction and utility. BLOCKS was created out of the passion and drive to build inclusive technology that expands the Metaverse to everyone.
We envisioned a world that invites communities to utilize the BLOCKS tools to create custom Metaverse environments with the goal to put the power back in the hands of the users.
As Content Director, I had the pleasure of working with innovative leaders in the web3 and NFT communities. Collaborating on creative briefings and brainstorm sessions with the UX team and designers, I built the brand direction, language, and tone for BLOCKS DAO. By cultivating and establishing cohesive branding for Metaverse environments, including overseeing drop-specific initiatives across product, experience, and marketing, we created a consistent message that resonated with our audience and stood out in a crowded market.
Our partnerships with Firestarter, Meebits DAO, and Nouns DAO allowed us to bring together top talent and established thought leaders to create a truly unique and immersive experience for our community. One of my proudest accomplishments was launching, producing, and hosting biweekly Twitter space discussions and interviews with web3 thought leaders and partners that resulted in the successful launch of Meebits DAO land metaverse environment, which sold out in minutes. We were able to create engaging metaverse environments, digital collections, and activation experiences that truly resonated with our target audience.
We envisioned a world that invites communities to utilize the BLOCKS tools to create custom Metaverse environments with the goal to put the power back in the hands of the users.
As Content Director, I had the pleasure of working with innovative leaders in the web3 and NFT communities. Collaborating on creative briefings and brainstorm sessions with the UX team and designers, I built the brand direction, language, and tone for BLOCKS DAO. By cultivating and establishing cohesive branding for Metaverse environments, including overseeing drop-specific initiatives across product, experience, and marketing, we created a consistent message that resonated with our audience and stood out in a crowded market.
Our partnerships with Firestarter, Meebits DAO, and Nouns DAO allowed us to bring together top talent and established thought leaders to create a truly unique and immersive experience for our community. One of my proudest accomplishments was launching, producing, and hosting biweekly Twitter space discussions and interviews with web3 thought leaders and partners that resulted in the successful launch of Meebits DAO land metaverse environment, which sold out in minutes. We were able to create engaging metaverse environments, digital collections, and activation experiences that truly resonated with our target audience.
Curio NFT
A New Universe for Fandom
Curio Digital is a new universe for fandom, working with some of the biggest names in entertainment to create fun NFTs, digital collections, and experiences. As Senior Content Developer my role involved supervising and executing the creation and strategy of engaging written and visual digital content across the brand's social media pages, blogs, webpages, newsletters, and similar platforms. I collaborated across and managed internal marketing, product teams, external PR, and client teams to ensure the success of each project and create unique experiences for fans.
My contributions to Curio Digital resulted in several successful drops, including Mars Attacks, Concrete Park, Serj Tankian, Loteria, and Goodie Mob. My ability to ideate and oversee the creation and promotion of 30+ visual and written digital pieces weekly across the brand's integrated blog, webpages, Twitter, Discord, and LinkedIn was critical to the success of each project. I implemented, reviewed, and recommended project development and strategy to ensure that each piece of content was on-brand, engaging, and effective in driving results and pushing the boundaries of fandom and entertainment.
Throb.com
Where the Relationships are Imaginary but the Feelings Are Real
My contributions to Curio Digital resulted in several successful drops, including Mars Attacks, Concrete Park, Serj Tankian, Loteria, and Goodie Mob. My ability to ideate and oversee the creation and promotion of 30+ visual and written digital pieces weekly across the brand's integrated blog, webpages, Twitter, Discord, and LinkedIn was critical to the success of each project. I implemented, reviewed, and recommended project development and strategy to ensure that each piece of content was on-brand, engaging, and effective in driving results and pushing the boundaries of fandom and entertainment.
Throb.com
Where the Relationships are Imaginary but the Feelings Are Real
Throb is an original platform weekly broadcast via Twitch that riffed on the 80s teen party game Heartthrob. Hosted by Broek and Sarah we offered our own updated perspectives and invited guests to come play and chat. We hosted virtual slumber parties where we got into the juiciest juice of relationships, dating, and what it means to have been teen girls who are now grown-ass ladies.
As Co-Founder, Creative Director, and Content Director for Throb I lead the ideation, concepting, and production of our branding, programming, and community across various channels including Twitch, YouTube, Instagram, Twitter, Discord, and our website. In addition to creating original content, we focused on building outreach and developing cross-platform activations and collaborations with streamers and podcasters. My ability to develop effective outreach strategies, experiential marketing, and collaborations allowed us to expand our reach and create a diverse community with innovative content that resonated with our audience.
As Co-Founder, Creative Director, and Content Director for Throb I lead the ideation, concepting, and production of our branding, programming, and community across various channels including Twitch, YouTube, Instagram, Twitter, Discord, and our website. In addition to creating original content, we focused on building outreach and developing cross-platform activations and collaborations with streamers and podcasters. My ability to develop effective outreach strategies, experiential marketing, and collaborations allowed us to expand our reach and create a diverse community with innovative content that resonated with our audience.